Pierce-Arrow, a luxury automobile brand based in Buffalo, New York, was known for its distinctive fender-mounted headlights. Introduced in 1914, these headlights were integrated directly into the front fenders, a design unique to Pierce-Arrow and instantly recognizable.

The fender-mounted headlights weren’t just stylish—they were also functional! They provided better illumination by reducing shadows in the car’s path, especially useful in the early days of motoring. This feature became a hallmark of the brand and a symbol of innovation and elegance during Pierce-Arrow’s peak years.